ColdKit sponsors Nelas football club

According to its corporate social responsibility, ColdKit sponsors the football team Nelas, from Viseu, Portugal. Sport is a key to build several elements such as growth, personal development, learning and team work. Concerning its business philosophy, ColdKit invests on the development of its hometown team.

The young players wear corporate T-shirts and the action has been providing a very positive impact. With events such as the match “V Torneio Escolinhas – Nelas Coração do Dão”, the brand awareness has been spread to other targets.

Sport Lisboa and Nelas held the fifth edition of this tournament on May 15. The tournament consists of several football matches between teams of kids from 4 to 6 years old and also from 6 to 8 years old. Besides sports, the little ones could enjoy the participation of the School of Musical Arts IAM, which provided entertainment shows in between the matches.

The tournament was attended by several teams, besides SL Nelas: Penalva do castelo, Carregal do Sal, Oliveira de Frades, St André, S.V. Benfica, Pinguinzinho, Dinamo, Satão, Académico and Lusitano. The event was a good example of loyal competition.

ColdKit keeps developing these kind of projects in order to associate the brand with subjects that reflect its way of acting with the stakeholders.